// Client: StreetSmart // Agency: Forward World Wide // Production Company: We Are Caravan // Format: 4K //
This film for StreetSmart was commissioned by Forward Worldwide to support StreetSmarts 2015 - 2016 campaign. StreetSmart was established in 1998 and since then they have raised over £7.4 million for the homeless. At participating restaurants during the festive months of November and December, with the benefit of a table card or a reference on the menu, a voluntary £1 is added to the diners’ bill. At the end of each month, the restaurant passes on all of these £1s to StreetSmart. They then use them to support reputable charities for the homeless. All StreetSmart’s running and operational costs are generously paid for by sponsors, Deutsche Bank, so every penny in every £1 raised goes directly to the people who need it.